Our Principles

To move, to breathe, to fly, to float,

To gain all while you give,

To roam the roads of lands remote,

To travel is to live.

Hans Christian Andersen

We believe that tourism is a cultural and social aspect and a development activity for humanity. In addition to all these features, we think that different types of touristic activities can create awareness while getting a sophisticated approach. It is always possible to choose the terms of this sophistication. Unique and exclusive journeys with luxury accommodations or a journey that we can go on an adventure-filled route just by ourselves… There are plenty of options but we always know the importance of going on these trips by following more responsible and more sustainable traces.

We, as tourism professionals, have an ethical responsibility to reflect and minimize the problems of touristic activities that may have a negative impact on the world, equality and the development of societies. We are aware that protecting and supporting the cultures, communities, languages that are becoming lost, perhaps being lost; ensuring the safety and well-being of travelers; the preservation and maintenance of cultural heritage will take us even further. That’s why we continue our activities in the light of the following principles while we explore the world, our country and our city with our travellers.

Sustainable tourism takes into account the current and future economic, social and environmental impacts of its activities and addresses the needs of travellers, the industry, environment and host communities. Development stages and execution of sustainable tourism can be applied to all types of tourism and routes and can be used in mass tourism and specialized types of tourism. Sustainability principles aim to achieve a balance by addressing the environmental, economic, social and cultural aspects of tourism.

Responsible tourism can be considered to be the same as sustainable tourism, but it is one of the methods used to achieve sustainability which is actually an objective. Acting within the framework of responsibilities is a must in order to respond to the challenges that the tourism sector which grows day by day. According to the notion of responsible tourism, this necessity is seen as a responsibility that should be undertaken by tourism professionals, travellers and local people and governments.

Social tourism is a segment of tourism that aims at providing integration without discrimination between people and groups in participation in touristic activities. It focuses on all population groups, especially young people, people with low-income, those with limited physical capacities to benefit from touristic activities and to increase the relations of travellers and host communities. Social tourism is based on the fact that touristic activities, which have significant benefits to personal development, also lead to social development, promotion of economic growth, and integration of local and global communities.

Ecotourism is an approach that promotes protection of the environment, safety and well-being of local people, and interpretation and education in touristic activities towards natural areas. The aim of ecotourism is to reduce social, physical and behavioral effects, to increase cultural awareness, to provide positive interactions between travellers and host communities, to improve financial benefits for local people, and interpretative experiences to travellers, to raise awareness about local communities and the environment and to create empowerment.